CONTENT CREATION / WRITING / MARKETING STRATEGY
Objective
Showcase your ability to conceptualize, write, and orchestrate impactful content that combines creativity, storytelling, and marketing performance.
This section demonstrates your strategic vision, your message sensibility, and your capacity to transform an idea into a coherent and potentially viral campaign.
1. Content Writing
Creation of original texts adapted to each brand, tone, and audience.
You craft punchlines, slogans, voice-over scripts, and engaging social media captions.
Deliverables may include:
Instagram and TikTok captions focused on conversion
Key phrases for advertising campaigns (“hook lines”)
Narrative scripts for brand storytelling
SEO-focused blog articles in lifestyle, food, fashion, or beauty
Goal: evoke emotion, strengthen brand memorization, and build a loyal community around each brand.
2. Advertising Video Scripts
You build complete video concepts: idea, scenario, voice-over, storyboard, and final message.
Your videos tell short, captivating stories that embody the brand identity.
Examples:
Highly viral potential TikTok or Reels scripts
Short branded commercials (15 to 60 seconds)
Mood videos for food / fashion / beauty campaigns
Ads inspired by Netflix / Apple-style creative universes
Style: emotional storytelling, aesthetic visuals, clear message, dynamic pacing.
3. Promotional Writing & Campaigns
You write coherent promotional campaigns that convert without losing the brand tone or creativity.
You design campaign concepts, ad copy, and multi-platform communication plans.
Examples:
Seasonal offers and product launch campaigns
Storytelling-based marketing emails
Sponsored ads (Meta Ads / Google Ads)
Conversion messaging for landing pages and online stores
Goal: sell through words — without sounding “salesy”.
4. Marketing Strategy
You build the global content strategy for each brand.
You define editorial direction, marketing objectives, performance indicators (KPIs), and publishing schedules.
Examples:
Brand positioning and communication tone
Monthly / quarterly editorial calendars
Competitor analysis and persona research
Performance tracking through analytics and insights
Goal: create a complete strategy aligned with the brand’s values and audience expectations.
Portfolio: Discover the services delivered to 20 highly satisfied brands.
UrbanThreads – streetwear clothing
Content – Slogan / Tagline
Slogan: “Wear the City, Own the Vibe”
Tagline: “UrbanThreads turns every street into your runway — edgy, bold, and unapologetically you.”
Short Advertising Mini-Scenario (Short Video)
Concept: Show a young person moving through different urban districts, changing outfits with UrbanThreads looks.
Format: Instagram Reels – 20s
Description: Fast city shots, sneakers + hoodies, upbeat music, transitions on different street outfits. Voiceover: “Step up. Stand out. Own the city.”
Goal: Highlight streetwear style and the versatility of the clothing.
Example of Promotional Writing / Campaign Copy
Campaign: “New Drop, New Vibe”
Copy: “Fresh looks just landed! Grab your UrbanThreads favorites and own your style.”
CTA: “Shop the drop now.”
Mini Marketing Strategy
Goal: Brand awareness + online sales
Positioning: Accessible premium streetwear
Channels: Instagram, TikTok, collaborations with urban fashion influencers
Tone: Dynamic, bold, youthful
KPIs: 8% engagement rate, +12% website sales during launch month
GoldenStep – premium shoes
Content
Slogan: “Step Into Luxury”
Tagline: “GoldenStep crafts shoes that walk the line between elegance and statement.”
Mini Scenario
Concept: Focus on one pair of shoes in close-up, showcased in the city and at elegant events.
Format: TikTok / Reels – 15s
Description: The shoe follows different people’s steps in refined, upscale environments. Voiceover: “Luxury at every step.”
Goal: Highlight style and premium quality.
Promotions / Campaign Copy
Campaign: “Spring Collection Premiere”
Copy: “Experience the touch of gold in every step. Discover our Spring Collection.”
CTA: “Reserve your pair today.”
Mini Marketing Strategy
Goal: Premium brand image + conversion
Positioning: High-end footwear for professionals and evening occasions
Channels: Instagram, Pinterest, targeted email campaigns
Tone: Elegant, sophisticated
KPIs: Email CTR 15%, website conversions +10%
Write SparkleBijoux – fine jewelry
Content
Slogan: “Shine Beyond Time”
Tagline: “SparkleBijoux transforms moments into timeless elegance.”
Mini Scenario
Concept: Showcase a ring or necklace worn during special occasions.
Format: Instagram Story – 15s
Description: Close-up shots of the jewelry piece, soft lighting, model smiling at an elegant dinner. Voiceover: “Every moment deserves to shine.”
Goal: Illustrate luxury and refinement.
Promotions / Campaign Copy
Campaign: “Golden Hour Collection”
Copy: “Capture elegance in every glance. SparkleBijoux’s new collection is here.”
CTA: “Discover the collection.”
Mini Marketing Strategy
Goal: Brand awareness + online sales
Positioning: High-end fine jewelry
Channels: Instagram, luxury influencer collaborations, newsletters
Tone: Refined, glamorous
KPIs: 7% engagement rate, +15% launch sales
CozyChic – casual chic clothing
Content – Slogan / Tagline
Slogan: “Comfort Meets Style”
Tagline: “CozyChic makes everyday elegance effortless — soft fabrics, relaxed fits, undeniable charm.”
Short Advertising Scenario
Concept: A calm yet stylish day: coffee, walk, working from a cozy space.
Format: Instagram Reel – 20s
Description: Shots of the person wearing CozyChic sweaters + pants, soft natural light, minimalist accessories. Voiceover: “Feel good. Look chic. Every day.”
Goal: Highlight comfort + relaxed elegance.
Promotional Copy / Campaign
Campaign: “Autumn Cozy Drop”
Copy: “Wrap yourself in comfort without compromising style. Discover CozyChic this season.”
CTA: “Shop the collection now.”
Mini Marketing Strategy
Goal: Social engagement + online sales
Positioning: Accessible premium casual chic clothing
Channels: Instagram, Pinterest, lifestyle newsletters
Tone: Soft, approachable, elegant
KPIs: 8% engagement, +12% website traffic during launch
LuxeStrides – luxury shoes
Content
Slogan: “Stride with Prestige”
Tagline: “LuxeStrides elevates every step — shoes designed for elegance and confidence.”
Mini Scenario
Concept: A woman walking through various elegant settings, her shoes drawing attention everywhere.
Format: TikTok – 20s
Description: Close-ups on luxury details, transitions between evening events and office environments. Voiceover: “Step into luxury, every day.”
Goal: Highlight the luxury and elegance of the shoes.
Promotions / Campaign Copy
Campaign: “Limited Edition Launch”
Copy: “Experience unmatched luxury. LuxeStrides’ limited edition collection is here.”
CTA: “Reserve your pair today.”
Mini Marketing Strategy
Goal: Premium brand image + conversions
Positioning: Luxury shoes for office and evening occasions
Channels: Instagram, Pinterest, luxury fashion influencers
Tone: Elegant, refined, exclusive
KPIs: +12% website conversions, 7% engagement
GemAura – high-end jewelry
Content
Slogan: “Your Aura, Your Gem”
Tagline: “GemAura captures the brilliance of life in exquisite jewelry pieces.”
Mini Scenario
Concept: Close-ups of rings and necklaces worn at cocktails or galas.
Format: Instagram Story – 15s
Description: Soft lighting, detailed shots of gems and hands, smiling model. Voiceover: “Every gem tells your story.”
Goal: Illustrate luxury and sophistication.
Promotions / Campaign Copy
Campaign: “Aura Collection”
Copy: “Radiate elegance. Discover GemAura’s new exclusive collection.”
CTA: “Shop now.”
Mini Marketing Strategy
Goal: High-end brand awareness
Positioning: Luxury jewelry for special occasions
Channels: Instagram, luxury influencer collaborations, newsletters
Tone: Refined, sophisticated, elegant
KPIs: 6% engagement, +15% launch sales
StreetVibe – urban clothing
Content
Slogan: “Vibe Your Streets”
Tagline: “StreetVibe empowers your style — bold, youthful, urban.”
Mini Scenario
Concept: A group of friends wearing StreetVibe outfits in the streets, skateparks, and cafés.
Format: TikTok – 15s
Description: Fast transitions, upbeat music, confident expressions. Voiceover: “Your streets, your vibe.”
Goal: Appeal to a young, urban audience.
Promotions / Campaign Copy
Campaign: “Urban Drop Launch”
Copy: “Fresh looks for city dwellers. StreetVibe’s latest drop is here.”
CTA: “Shop now.”
Mini Marketing Strategy
Goal: Brand awareness + online sales
Positioning: Youthful, dynamic urban fashion
Channels: TikTok, Instagram, streetstyle collaborations
Tone: Dynamic, youthful, bold
KPIs: 10% engagement, +15% website sales
VelvetTouch – accessories & bags
Content
Slogan: “Softness You Can Feel”
Tagline: “VelvetTouch delivers elegance in every accessory — luxurious, soft, timeless.”
Mini Scenario
Concept: Showcasing bags and accessories in motion, with warm lighting.
Format: Instagram Reel – 20s
Description: Close-ups on textures and details, stylish transitions. Voiceover: “Elegance at your fingertips.”
Goal: Highlight tactile quality and luxury.
Promotions / Campaign Copy
Campaign: “Spring Accessories Launch”
Copy: “Add a touch of softness to your style. Discover VelvetTouch this season.”
CTA: “Shop accessories now.”
Mini Marketing Strategy
Goal: Premium image + brand awareness
Positioning: Elegant, luxurious accessories
Channels: Instagram, Pinterest, fashion influencers
Tone: Refined, elegant, chic
KPIs: 7% engagement, +10% conversions
MoonlightApparel – elegant dresses & outfits
Content
Slogan: “Shine Under Every Moonlight”
Tagline: “MoonlightApparel transforms elegance into wearable art for special moments.”
Mini Scenario
Concept: Woman in an elegant dress walking under city lights or at a chic event.
Format: Instagram Reel – 20s
Description: Smooth shots of the dress in motion, close-ups on fabrics and details. Voiceover: “Dress for the night you deserve.”
Goal: Highlight sophistication and femininity.
Promotions / Campaign Copy
Campaign: “Evening Elegance Collection”
Copy: “Step into elegance. MoonlightApparel unveils the night-ready collection.”
CTA: “Discover the collection.”
Mini Marketing Strategy
Goal: Brand awareness + special event sales
Positioning: Elegant, premium dresses
Channels: Instagram, influencer collaborations, online boutique
Tone: Refined, feminine, chic
KPIs: 8% engagement, +12% sales
FreshStep – trendy sneakers
Content
Slogan: “Step Up Your Game”
Tagline: “FreshStep combines comfort, style, and the latest street trends in every sneaker.”
Mini Scenario
Concept: A young person moving through the city in FreshStep sneakers, with energetic music.
Format: TikTok – 15s
Description: Action shots, close-ups on sneakers, fast transitions. Voiceover: “Fresh kicks, fresh vibes.”
Goal: Showcase comfort and trendy style.
Promotions / Campaign Copy
Campaign: “Summer Sneaker Drop”
Copy: “Hit the streets with style. FreshStep’s latest sneakers are here.”
CTA: “Grab yours now.”
Mini Marketing Strategy
Goal: Youth brand awareness + online sales
Positioning: Fashionable and comfortable sneakers
Channels: TikTok, Instagram, streetstyle collaborations
Tone: Fun, dynamic, modern
KPIs: 12% engagement, +15% website sales
CharmNest – fashion jewelry
Content
Slogan: “Nest Your Charm”
Tagline: “CharmNest transforms everyday moments into sparkling memories with delicate jewelry.”
Mini Scenario
Concept: Showcasing fine jewelry worn daily and in the evening.
Format: Instagram Reel – 15s
Description: Close-ups on rings and bracelets, smooth transitions. Voiceover: “Carry your charm wherever you go.”
Goal: Highlight delicacy and elegance.
Promotions / Campaign Copy
Campaign: “Daily Sparkle Collection”
Copy: “Find the perfect accessory for every moment. CharmNest is your daily sparkle.”
CTA: “Shop the collection.”
Mini Marketing Strategy
Goal: Brand awareness + sales
Positioning: Delicate jewelry for everyday use
Channels: Instagram, Pinterest, lifestyle influencer collaborations
Tone: Elegant, soft, feminine
KPIs: 7% engagement, +10% website sales
EliteWear – premium clothing
Content
Slogan: “Wear Excellence”
Tagline: “EliteWear redefines premium fashion for those who settle for nothing but the best.”
Mini Scenario
Concept: Showcasing elegant outfits in various professional and social settings.
Format: Instagram Reel – 20s
Description: Lifestyle shots and close-ups on fabrics and cuts. Voiceover: “Excellence isn’t a choice, it’s your style.”
Goal: Highlight quality and prestige.
Promotions / Campaign Copy
Campaign: “Elite Autumn Collection”
Copy: “Step into sophistication with EliteWear’s premium selection.”
CTA: “Discover the collection.”
Mini Marketing Strategy
Goal: Premium image + customer loyalty
Positioning: High-end clothing
Channels: Instagram, Pinterest, newsletters
Tone: Chic, refined, exclusive
KPIs: 7% engagement, +12% sales
NovaSoles – sports & sneakers
Content
Slogan: “Fuel Your Step”
Tagline: “NovaSoles merges performance and style for the modern active lifestyle.”
Mini Scenario
Concept: Athlete or young professional wearing NovaSoles sneakers across sports and urban lifestyle settings.
Format: TikTok – 20s
Description: Dynamic shots, fast transitions. Voiceover: “Move fast, look fresh.”
Goal: Highlight performance and modern design.
Promotions / Campaign Copy
Campaign: “Summer Active Drop”
Copy: “Step into action with NovaSoles’ new sneakers.”
CTA: “Shop the drop.”
Mini Marketing Strategy
Goal: Sports brand awareness + conversions
Positioning: Fashionable performance sneakers
Channels: TikTok, Instagram, fitness influencer collaborations
Tone: Dynamic, modern, sporty
KPIs: 12% engagement, +15% sales
CrownJewels – high-end jewelry
Content
Slogan: “Reign in Elegance”
Tagline: “CrownJewels delivers exquisite pieces that celebrate prestige and sophistication.”
Mini Scenario
Concept: Highlighting rings and necklaces in a luxurious setting.
Format: Instagram Story – 15s
Description: Close-ups of gemstones, soft lighting. Voiceover: “Luxury that speaks for itself.”
Goal: Emphasize prestige and quality.
Promotions / Campaign Copy
Campaign: “Royal Collection Launch”
Copy: “Indulge in timeless elegance with CrownJewels’ exclusive collection.”
CTA: “Shop now.”
Mini Marketing Strategy
Goal: High-end brand image + targeted sales
Positioning: Prestige jewelry
Channels: Instagram, Pinterest, luxury influencers
Tone: Luxurious, refined, prestigious
KPIs: 6% engagement, +15% sales
VibeCloth – young & fun clothing
Content
Slogan: “Vibe Your Style”
Tagline: “VibeCloth empowers youth to express themselves through playful and trendy fashion.”
Mini Scenario
Concept: A group of young people wearing VibeCloth around the city, dancing with energetic music.
Format: TikTok – 15s
Description: Fast transitions, vibrant colors, positive energy. Voiceover: “Fun, fearless, VibeCloth.”
Goal: Attract a young and dynamic audience.
Promotions / Campaign Copy
Campaign: “Youth Drop Collection”
Copy: “Playful fashion for the bold. VibeCloth is your go-to style brand.”
CTA: “Grab your vibe now.”
Mini Marketing Strategy
Goal: Youth brand awareness + social engagement
Positioning: Fun, dynamic, accessible fashion
Channels: TikTok, Instagram, young influencers
Tone: Colorful, fun, bold
KPIs: 15% engagement, +18% sales
StreetShine – urban accessories
Content
Slogan: “Shine in the Streets”
Tagline: “StreetShine adds flair to urban outfits with edgy, bold accessories.”
Mini Scenario
Concept: Urban shots of young people wearing StreetShine bags, belts, and accessories.
Format: TikTok – 15s
Description: Fast transitions, upbeat music. Voiceover: “Urban style, bold attitude.”
Goal: Showcase trendy and bold aspects of the accessories.
Promotions / Campaign Copy
Campaign: “Urban Essentials Drop”
Copy: “Make a statement with StreetShine’s latest accessories.”
CTA: “Shop the urban drop now.”
Mini Marketing Strategy
Goal: Urban brand awareness + sales
Positioning: Youthful, bold, trendy accessories
Channels: TikTok, Instagram, streetstyle collaborations
Tone: Energetic, bold, modern
KPIs: 12% engagement, +15% sales
Contact-us
elisabethkouyo@gmail.com
1 418 455 6209
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