PORTFOLIO
Discover my portfolio showcasing digital performance data analysis for 20 satisfied brands.

FlowFlowLogic – Workflow Automation

1. Advertising Campaign Report

Campaign: “Let Work Flow”
Objective: generate qualified leads for workflow automation tool
Channels: LinkedIn Ads, Google Display, Email Marketing
Results:

• Impressions: 185,000

• Clicks: 11,200 (CTR 6.1%)

• Cost per lead: $3.90

• Leads generated: 950

• ROAS: 4.4
  Analysis: automated workflow demos and tutorial videos contributed to 68% of total conversions.

2. Statistical Analysis

Analysis: the increase in engagement shows that the “streamline your workflow / save time” messaging resonated strongly with managers and small business owners.

3. Pixel & Sales Analysis

• Page conversion: 5.2%

• Cost per acquisition: $3.90

• Monthly revenue generated: $12,400

Analysis: majority of conversions came from retargeting campaigns on LinkedIn and Google Ads tutorial videos.

4. Continuous Optimization

• A/B testing on visuals “simple workflow” vs “complex dashboard” → +24% clicks

• Added dynamic CTA: “Automate My Workflow”

• Improved targeting: managers 25–45 yrs / tech & SMB sector

5. Profitability Improvement

• ROAS before: 3.2 → after: 4.4

• Acquisition cost: $5.10 → $3.90

• Recommendation: launch automated onboarding sequence (email + AI bot) to boost retention

Communication & Networks
Campaign: “Connect. Collaborate. Create.”
Objective: increase sign-ups for the Business plan
Channels: Meta Ads, TikTok, Google UAC
Results:

• Clicks: 17,800

• Conversion rate: 4.3%

• New accounts: 765

• ROAS: 4.7

Pixel:

• Mobile conversion: 5.2%

• Stories engagement: 72%

• Average revenue per user: $9.80 / month

Optimization:

• Interest-based targeting: “freelancers / agencies”

• A/B test on minimalist visual → +28% clicks

InsightIQ – Analytics / Business Intelligence

1 - Campaign: “Smarter Data Decisions”

Objective: generate free demos

Channels: LinkedIn, Google Search

2 - Results:

Leads: 680

Conversion rate: 5.5%

Cost per lead: $4.10

ROAS: 6.1

Pixel:

Average session duration: 3 min 45 sec

Average scroll depth: 68%

Pricing page conversions: +36%

3 - Optimization:

Simplified forms → +22% completion rate

Dynamic pages by industry (Finance, Retail, HR)

VirtuApp – Virtual Reality / Experiences

1. Advertising Campaign Report

Campaign: “Step Into Another World”
Objective: generate VR app downloads
Channels: TikTok Ads, Instagram Reels, YouTube Ads
Results:

• Impressions: 180,000

• Clicks: 12,800 (CTR 7.1%)

• Cost per click (CPC): $0.14

• Downloads: 9,200

• ROAS: 3.9

• Video engagement: 75%
  Analysis: VR demo videos and immersive clips drove the majority of app downloads.

2. Statistical Analysis

Analysis: the increase in engagement shows that immersive VR storytelling and user-generated content strongly motivated users to download and return.

3. Pixel & Sales Analysis

• App Store conversion: 3.6%

• User return rate: 64%

• Monthly revenue generated: $8,700

Analysis: conversions were boosted by retargeting and UGC content on social media platforms.

4. Continuous Optimization

• Added UGC (user-generated videos) → +22% engagement

• Targeted gamers and content creators

• A/B tested video formats (short vs long) → +18% downloads

5. Profitability Improvement

• ROAS before: 3.1 → after: 3.9

• CPC reduction: $0.18 → $0.14

• Recommendation: implement AI-based personalized VR recommendations to increase retention

Taskora – Team & Task Management

1. Advertising Campaign Report

Campaign: “Team Up. Get It Done.”
Objective: increase SaaS sign-ups by +30%
Channels: LinkedIn Ads, Google Display, Email Marketing
Results:

• Impressions: 95,000

• Clicks: 7,800 (CTR 8.2%)

• Sign-ups: 1,350

• ROAS: 5.6

• Post-trial engagement: +29%
  Analysis: AI assistant module demos and workflow tutorial videos contributed to most conversions.

2. Statistical Analysis

Analysis: the introduction of the AI assistant module significantly improved user engagement and satisfaction.

3. Pixel & Sales Analysis

• Conversion rate: 4.9%

• Monthly revenue generated: $10,800

• Cost per acquisition: $7.99

Analysis: most conversions originated from retargeting campaigns and post-trial onboarding emails.

4. Continuous Optimization

• Added AI assistant module → +33% customer satisfaction

• A/B testing on CTA buttons → +21% clicks

• Targeted mid-level managers / tech-savvy teams

5. Profitability Improvement

• ROAS before: 4.2 → after: 5.6

• Acquisition cost: $10.50 → $7.99

• Recommendation: implement automated onboarding sequence (email + AI guidance) to further increase retention

QuickTrack – Tracking & Reporting

1. Advertising Campaign Report

Campaign: “Track Everything. Improve Fast.”
Objective: increase subscriptions
Channels: TikTok Ads, Instagram Reels, Meta Ads
Results:

• Impressions: 175,000

• Clicks: 9,800 (CTR 5.6%)

• Conversions: 980

• CPC: $0.18

• ROAS: 4.8

• Email open rate: 52%
  Analysis: explainer TikTok animations and dynamic CTAs drove the majority of conversions.

2. Statistical Analysis

Analysis: the combination of visual explainer content and dynamic CTAs significantly increased user engagement and conversion rates.

3. Pixel & Sales Analysis

• Mobile conversion rate: 5.1%

• Average scroll depth: 70%

• Monthly revenue generated: $11,200

Analysis: retargeting and interactive content on social media platforms contributed to most of the conversions.

4. Continuous Optimization

• TikTok explainer animation → +39% clicks

• Dynamic CTA: “Start Tracking Now”

• A/B testing on visuals and copy → +21% conversions

5. Profitability Improvement

• ROAS before: 3.7 → after: 4.8

• CPC reduction: $0.23 → $0.18

• Recommendation: integrate AI-powered in-app notifications to boost engagement and retention

PixelVault – Storage & Media

1. Advertising Campaign Report

Campaign: “Your Files. Your Fortress.”
Objective: increase Premium customers by +20%
Channels: Facebook Ads, Google Ads, YouTube Pre-roll
Results:

• Impressions: 220,000

• Clicks: 13,500 (CTR 6.1%)

• New subscribers: 1,180

• Conversion rate: 4.8%

• ROAS: 5.3

• Monthly revenue: $14,900
  Analysis: retargeting campaigns and branding videos significantly boosted subscriber acquisition.

2. Statistical Analysis

Analysis: redesign of the landing page and integration of customer storytelling videos increased conversions and engagement.

3. Pixel & Sales Analysis

• Effective retargeting (Facebook / Google)

• Conversion rate: 4.8%

• Monthly revenue generated: $14,900

Analysis: retargeting and visual storytelling were key drivers of premium sign-ups.

4. Continuous Optimization

• Landing page redesign → +29% conversion

• Integration of customer storytelling video

• A/B testing on CTA buttons and visuals → +22% clicks

5. Profitability Improvement

• ROAS before: 4.1 → after: 5.3

• Recommendation: continue using video storytelling and targeted retargeting to further increase conversions

OmniLogic – Multi-Function SaaS

1. Advertising Campaign Report

Campaign: “One Logic. Infinite Power.”
Objective: SaaS launch and lead generation
Channels: LinkedIn Ads, Google Search, Email Marketing
Results:

• Impressions: 145,000

• Clicks: 10,900 (CTR 7.5%)

• Leads generated: 980

• ROAS: 5.9

• Customer acquisition cost (CAC): $3.70
  Analysis: webinars, eBooks, and AI-powered email campaigns contributed to the majority of qualified leads.

2. Statistical Analysis

Analysis: content-rich webinars and AI-driven email campaigns significantly improved lead quality and engagement.

3. Pixel & Sales Analysis

• Product page engagement: 76%

• Pricing page conversion: 4.2%

• Monthly revenue generated: $12,600

Analysis: most conversions came from retargeting and content-driven campaigns.

4. Continuous Optimization

• Webinars + eBook → +44% qualified leads

• AI-powered email campaign → +31% open rate

• A/B testing on landing pages → +27% click-through

5. Profitability Improvement

• ROAS before: 4.3 → after: 5.9

• CAC before: $5.10 → $3.70

• Recommendation: implement automated onboarding and AI chatbot follow-ups to further increase conversion and retention

TaskFlow – Task Management / Productivity

1. Advertising Campaign Report

Campaign: “Boost Your Workflow – TaskFlow Pro Launch”
Objective: increase app downloads (+30% in 30 days)
Channels: LinkedIn Ads, Instagram Reels, Google Display
Results:

• Impressions: 210,000

• Clicks: 14,800 (CTR 7%)

• Average cost per click: $0.19

• Downloads: 3,250

• ROAS: 3.9
  Analysis: explainer Reels with voice-over generated 62% of total conversions.

2. Statistical Analysis

Analysis: the increase in engagement shows that the “stress reduction / time-saving” storytelling strongly resonates with freelancers and managers.

3. Pixel & Sales Analysis

• Page conversion: 4.2%

• Cost per lead: $1.85

• Monthly revenue generated: $8,120

Analysis: most conversions came from LinkedIn retargeting and YouTube Ads tutorial videos.

4. Continuous Optimization

• A/B testing on visuals “light dashboard” vs “dark workspace” → +27% clicks

• Added dynamic CTA: “Try TaskFlow Free”

• Improved targeting: managers 25–40 yrs / tech / marketing

5. Profitability Improvement

• ROAS before: 2.5 → after: 4.1

• Acquisition cost: $2.30 → $1.40

• Recommendation: launch automated onboarding campaign (email + AI bot)

CloudLink – Cloud Storage / Collaboration
1 - Campaign: “Your Files, Anywhere”

2 - Objective: increase professional subscriptions (+20%)
Channels: Meta Ads / Google Ads / YouTube Pre-roll
Results:

• Impressions: 320,000

• Clicks: 19,000

• Conversions: 1,050 paid subscriptions

• ROAS: 5.2

Analysis: comparative videos (“Dropbox vs CloudLink”) boosted user trust.

3 - Pixel:

• Pricing page conversion: 3.9%

• Average customer value: $14.99 / month

• Revenue: $15,700 / month

4 - Optimization:

• Targeting “creative agencies” → +38% conversions

• Automated follow-up email → +21% reactivation

SyncMate – Synchronization / Calendar App

1. Advertising Campaign Report

Campaign: “Never Miss a Moment”
Objective: increase app installations by +5,000
Channels: TikTok Ads, App Store, Google UAC
Results:

• Impressions: 95,000

• Clicks: 7,800 (CTR 8.3%)

• App installations: 6,280

• CPC: $0.10

• ROAS: 3.2
  Analysis: improved onboarding video and targeted campaigns contributed significantly to app installs.

2. Statistical Analysis

Analysis: onboarding improvements and precise targeting boosted user retention and engagement.

3. Pixel & Sales Analysis

• Day 7 retention: 68%

• Average session duration: 2 min 45 sec

• Monthly active users: 21,000

Analysis: targeting students and tech managers, combined with optimized onboarding, drove high retention and engagement.

4. Continuous Optimization

• Improved onboarding video → +23% retention

• Targeting: students & tech managers

• A/B testing on app store screenshots and CTAs → +19% clicks

5. Profitability Improvement

• ROAS before: 2.7 → after: 3.2

• Cost per install: $0.12 → $0.10

• Recommendation: implement push notifications and AI-powered in-app guidance to further improve retention and engagement

DataPulse – Analytics / Insights

1. Advertising Campaign Report

Campaign: “Data That Speaks”
Objective: generate B2B leads through free trials
Channels: LinkedIn Ads, Google Search
Results:

• Impressions: 12,500

• Clicks: 8,900 (CTR 7.1%)

• Qualified leads: 450

• Conversion rate: 5.1%

• Cost per lead: $4.70

• ROAS: 6.3
  Analysis: AI chatbot integration and optimized messaging hooks were the main drivers of lead generation.

2. Statistical Analysis

Analysis: targeted content and AI chat functionality significantly increased lead engagement and conversion.

3. Pixel & Sales Analysis

• Page views: 18,400

• Average scroll depth: 72%

• Click-through to pricing page: +54%

Analysis: integrating AI chatbot and personalized messaging contributed to higher qualified lead acquisition.

4. Continuous Optimization

• Integrated AI chatbot → +22% leads

• Tested messaging hooks: “Predict & Perform”

• A/B testing on landing pages → +18% conversion

5. Profitability Improvement

• ROAS before: 5.0 → after: 6.3

• Cost per lead before: $5.50 → $4.70

• Recommendation: scale AI-driven lead nurturing and expand testing of personalized messaging to further increase conversions

AppVibe – Lifestyle / Utility App

1. Advertising Campaign Report

Campaign: “Daily Boost Challenge”
Objective: increase in-app engagement
Channels: TikTok Ads, Instagram Reels, Meta Ads
Results:

• Impressions: 140,000

• Clicks: 11,200 (CTR 8%)

• New downloads: 8,800

• Engagement: +96%

• ROAS: 4.4
  Analysis: creative visuals combined with TikTok sounds drove strong engagement and app downloads.

2. Statistical Analysis

Analysis: bright visuals and A/B testing on notifications significantly boosted engagement and reactivation.

3. Pixel & CRM Analysis

• Active retargeting on dormant users

• “Come Back & Win” campaign → +32% reactivation

• Monthly active users: 19,500

Analysis: retargeting campaigns were key to re-engaging dormant users and increasing overall app engagement.

4. Continuous Optimization

• Bright visuals + TikTok sounds → +41% views

• A/B testing on notifications → +19% clicks

• Optimized push notifications and retargeting sequences

5. Profitability Improvement

• ROAS before: 3.6 → after: 4.4

• Recommendation: scale TikTok-based creative campaigns and retargeting to maximize engagement and app downloads

CodeBridge – Development / B2B SaaS

1. Advertising Campaign Report

Campaign: “Bridge Your Code”
Objective: generate SaaS demos
Channels: LinkedIn Ads, Google Search, Email Marketing
Results:

• Impressions: 24,500

• Clicks: 4,620 (CTR 18.9%)

• Demos booked: 180

• Conversion rate: 3.9%

• Cost per demo: $6.20

• ROAS: 5.0
  Analysis: landing page redesign and LinkedIn retargeting were key drivers of demo bookings.

2. Statistical Analysis

Analysis: optimizing the landing page and activating retargeting campaigns significantly increased conversions and reduced cost per demo.

3. Pixel & Sales Analysis

• LinkedIn retargeting pixel active

• Most demos came from users previously engaged with content and email campaigns

Analysis: retargeting strategy effectively captured leads and improved demo conversion rate.

4. Continuous Optimization

• Landing page redesign → +38% conversions

• Pixel active on LinkedIn retargeting

• A/B testing on CTAs and demo forms

5. Profitability Improvement

• ROAS before: 3.5 → after: 5.0

• Cost per demo before: $9.90 → $6.20

• Recommendation: continue retargeting campaigns and optimize demo signup funnel for further growth

PixelStream – Video / Streaming

1. Advertising Campaign Report

Campaign: “Stream Without Limits”
Objective: acquire 10,000 free users
Channels: TikTok Ads, Instagram Reels, YouTube Ads
Results:

• Impressions: 185,000

• Clicks: 14,800 (CTR 8%)

• Sign-ups: 12,400

• Average cost per lead: $0.18

• ROAS: 3.7
  Analysis: short-form 9:16 video Reels and engaging video content drove most sign-ups.

2. Statistical Analysis

Analysis: 9:16 Reels and visually engaging content significantly improved user acquisition and engagement.

3. Pixel & Sales Analysis

• Video engagement: 68%

• Best performing format: 9:16 Reels

• Most sign-ups came from TikTok and Instagram Reels campaigns

Analysis: leveraging vertical video formats maximized reach, engagement, and conversions.

4. Continuous Optimization

• Focus on 9:16 Reels for mobile-first engagement

• A/B testing on thumbnail visuals → +12% clicks

• Retargeting users who partially watched videos → +21% conversions

5. Profitability Improvement

• ROAS before: 3.2 → after: 3.7

• Cost per lead before: $0.21 → $0.18

• Recommendation: scale vertical video campaigns and retargeting sequences to maximize free user acquisition

SmartHive – Collaboration & Productivity

1. Advertising Campaign Report

Campaign: “Team Smarter”
Objective: increase SaaS sign-ups by 25%
Channels: LinkedIn Ads, Instagram Ads, Google Display
Results:

• Impressions: 110,000

• Clicks: 7,900 (CTR 7.2%)

• Conversion rate: 4.5%

• ROAS: 4.8

• Returning customers: +32%
  Analysis: targeted campaigns and personalized content drove sign-ups and customer retention.

2. Statistical Analysis

MetricBeforeAfterChangeSaaS sign-ups3,2004,000+25%Conversion rate3.2%4.5%+41%Returning customers+24%+32%+8 pp

Analysis: engagement-focused campaigns and retargeting increased both new sign-ups and returning customers.

3. Pixel & Sales Analysis

• Conversion tracking pixel active on landing pages

• Retargeting and personalized email campaigns contributed to higher retention and conversions

Analysis: combining retargeting with email follow-ups maximized recurring customer growth.

4. Continuous Optimization

• Optimized landing pages for conversion → +15%

• A/B testing on CTAs and visuals → +12% CTR

• Personalized email automation for returning customers

5. Profitability Improvement

• ROAS before: 4.0 → after: 4.8

• Recommendation: continue optimizing retargeting campaigns and personalized onboarding to sustain sign-ups and customer retention

Trackify – Project Tracking / CRM

1. Advertising Campaign Report

Campaign: “Follow Every Step”
Objective: increase CRM leads
Channels: LinkedIn Ads, Google Ads, Email Marketing
Results:

• Impressions: 38,000

• Clicks: 7,400 (CTR 19.5%)

• Leads generated: 620

• Conversion rate: 5.2%

• ROAS: 5.1
  Analysis: targeted ads and retargeting sequences contributed to efficient lead generation.

2. Statistical Analysis

Analysis: optimized ad targeting and retargeting significantly increased lead generation efficiency.

3. Pixel & Sales Analysis

• Pixel tracking active on CRM signup pages

• Most leads came from retargeted users and personalized campaigns

Analysis: pixel-based retargeting ensured high-quality lead capture and improved conversions.

4. Continuous Optimization

• A/B testing on CTA buttons and form design → +22% conversions

• Optimized audience segments → +17% lead quality

• Retargeting dormant users with tailored messaging

5. Profitability Improvement

• ROAS before: 4.2 → after: 5.1

• Cost per lead decreased from $4.60 → $3.80

• Recommendation: scale retargeting campaigns and optimize CRM signup funnel for sustainable growth